I spent the majority of the day today trying to protect my buyers in a purchase transaction and responding to this post. Well, it was fun.

I get the sense that a lot of people do not like real estate agents. And perhaps they have run into a few (God knows I have!) that we hope are out of the business now. So people are a little jaded and very wary.

Good for them.

An investment is an investment is an investment and should be considered very carefully.

That being said, I just heard (on audio CD in my car) Seth Godin’s THE DIP. And I think if you’re already invested in this real estate market and have no more to invest, don’t really want to sell but are watching home prices fall and all the negative news out there, you should read this book.

The Dip applies to everything, not just business. If you master the dip, you soar into success. Basically, the writer says that when you try something new there is the initial surge of interest that carries you through for a while. It’s new, it’s interesting, it’s fun. You might even have some beginner’s luck. But if you are in it for the long haul, you will inevitably run into the dip. And how you deal with it tells you whether you will succeed or give up.

Read the book.